May 2024, we funded a daily radio broadcast during early evening when most Nepalese families tend to have dinner. These broadcasts will be aired every day for 6 months. The broadcasts start with a ‘jingle’ for attention, followed by vital information on how to treat the different types of burns; flame, electrical, water, in the first minutes after the accident.
Radio is the most effective, accessible and reliable source of information for them. Around two-thirds of the total population still live in rural parts of the country.
The broadcast is about prevention but in the tragic circumstances, what to do if it happens! It will be aired through different local radios – FMs targeting large audiences in the native languages including Nepali, Awadhi, Maithali and Bhojpuri and broadcast in 77 districts. We did a similar broadcast in 2017.
